Who is behind BelLA Home





Ashley S. Rohn
Ashley brings her modern eye as well as her fine arts background to the belLA home creative team. She has appreciated making things look pretty and neat since she was a little girl decorating her Barbie Dream House growing up in Connecticut. After graduating from the University of Rhode Island with a BFA in studio art and design, she then spent several years in the beverage industry managing the NJ, NYC, .Before moving to the Boston area with her husband Justin and frenchie “Walter” in 2008, Ashley’s sense of design was deeply influenced by her hours spent perusing the antique stores and fine boutiques in NYC and Hoboken. The city defined her unique sense of style, combining clean modern lines with fashion undertones and traditional elegance. Her influences range from Kelly Wearslter, Patricia Gray, Barbara Barry to everyday names like Candice Olson and Nate Berkis.  Ashley’s fine arts talents as well as her knowledge of sales and the real estate market combined with her  business partner, Laura’s background  in marketing and graphic design talents- makes this duo a well rounded creative bunch!







Laura Sauter
In addition to creating spaces, Laura ownsAgency Bel, a strategic brand identity firm outside of Boston. The agency’s initiatives include developing identity projects for such clients as the lighting designer Louis di Callaand Homegoods, the retailer. Her expertise in developing brands is significantly broadened by years of experience on the corporate retail side while creative director at Borders Books as well years in New York City designing publications such as House Beautiful and own & Country. She is also a professor of Design at the New England Institute of Art. She lives in the Columbines section of Milton with her two amazing daughters. When she is not working, she is gardening and renovating her home. Two of her past homes have been featured in HOME magazine. She employs unique vision in making the old-new again, and creates calm spaces to rejevenate, and welcome.